Make it beautiful but,
strategically with proven results.
I am a New Jersey creative, happily supporting brands nationwide that truly understand that beautiful branding is all well and good, but without the strategy behind it, it will never reach your intended audience.
As your partner and an extended member of your team, I blend my skills and strategic expertise to create a stunning brand that delivers powerful results. When you work with me, you won't have to compromise beauty for effectiveness—you'll get both.
From well-known brands to small start-ups and even personal branding, I craft award-winning identities for businesses across a wide range of industries.
BRANDS COLLABORATED WITH
28+
Providing experience from brand creation, website development, packaging and marketing collateral, I help you tackle any creative challenge.
YEARS SUPPORTING BRANDS
18+
Why Krystal Pratt?
MY CREATIVE VALUES AND PROMISE TO MY PARTNERS
I feel blessed to be able to do something that I love and have it be my career because it doesn’t quite feel like work. I partner with people that feel the same.I love creating work that my clients are excited to see and share.
DELIVER WITH PASSION
I don’t copy, use formulas or templates. Everything is customized to your story, goals and customer.
One-size does not fit all.
PROVIDE UNIQUE SOLUTIONS
This is your business and your story so I need and want you to be part of it! Together we can make a beautiful, strategically driven authentic brand successful.
ALWAYS COLLABORATE
The Person
Behind the Creative.
I’ve been designing long before I knew it could be a career. When I realized my designs could bring someone's dream to life, I found my purpose and never looked back.
As a multi-award-winning and nationally recognized designer and creative director, I love helping others succeed by doing what I love. It feels like giving back in the best possible way.
I’m passionate about mentoring, educating, and inspiring the next generation of designers and leaders to exceed the foundations we’ve laid as the world of technology and design keeps evolving.
Ready to bring your big business ideas to life? Let's chat and see if we're a great fit!

“KRYSTAL’S EXPERTISE AND PROFESSIONALISM HAS HELPED ME TO GROW MY BUSINESS IN MORE CHALLENGING ACCOUNTS. WHILE COLLABORATING TOGETHER SHE IS CONSISTENTLY SPOT ON WITH SUGGESTIONS AS WELL AS SOLUTIONS. KRYSTAL SHOWS LEADERSHIP SKILLS IN MARKETING DEVELOPMENT I LOOK FOR WHILE INTERVIEWING AND BUILDING MY DIRECT SALES TEAM.”
BILL T | NORTH EAST REGIONAL LEADER AT NOURISON
Ready to Partner Together?
I’M READY TO HELP YOU CREATE BEAUTIFULLY STRATEGIC SOLUTIONS!