Champion
BRAND IDENTITY | SERVICE- BASED | B2B | HEALTHCARE | +BRAND SUPPORT
Champion is a facilities support service provider
to health networks throughout the mid-atlantic;
providing janitorial and maintenance
services to acute, post acute, outpatient, and
ambulatory care centers. Champion’s health
services utilize evidence based and CDC
approved disinfection techniques. In addition
to expertise in medical janitorial, they
specialize in floor care for medical facilities.
Champion aimed to elevate their business to the next level. They sought a complete brand identity overhaul, including a new website and strategic support to attract new clients without relying on traditional advertising.
THE CHALLENGE
“I have had the opportunity to work with
Krystal Pratt with my previous employer,
which made it a no brainer to hire her to
lead our re-brand at my new organization.
Krystal has a thoughtful listening approach
to understand how you want your branding
to make someone feel. She is able to listen
and carefully create a look and feel for
your organization that is meaningful to
you. Krystal is by far one of the most;
if not the most talented graphic designer
I have met and her attention to detail and
quality is impeccable. Krystal takes the
time to ensure what you are putting out to
market represents your brand to the
highest potential, without delaying time
to execution. If you are looking to re-brand
or newly brand, Krystal Pratt is who
you want behind your branding.”
Gloria B. | Partner + Vice President at Champion
CLIENT EXPERIENCE
TOGETHER, WE CREATED
