The Grind Method

BRAND REFRESH | SERVICE- BASED | B2C | PERFORMING ARTS | PHOTOGRAPHY

Co-founders Alexa Racioppi and Jackie Kosoff

built The Grind Method on the principle that

online theater performance training is more

than being a square on Zoom; receiving quality,

personalized training and feedback tailored to

your needs which can be achieved on a digital

platform! The Grind Method is your one stop

shop for all your theatre needs - everything

from career consulting, dance, vocal, and acting

training to audition book creation and more

both online and in-person.


Seasoned dance and theater performers Alexa and Jackie started an online performance training business during the pandemic. As it grew beyond their expectations, they aimed to turn it into a true brand, inspired by the glamour of old Hollywood and the elegance of Art Deco meets New York.

THE CHALLENGE

The Grind Method’s Branding won a GDUSA Award.

TOGETHER, WE CREATED