Nourison
BRAND SUPPORT | PRODUCT-BASED | B2B | B2C | HOME IMPROVEMENT
Nourison is the leading multi-category resource
in the floor covering and home accessories
market. Offering designer handmade area rug
collections, broadloom construction, blankets,
and pillows through both wholesale and
e-commerce channels.
I supported an existing brand while making subtle enhancements of their marketing collateral and strategy. A major improvement was converting their yearly oversized square coffee table book into a magazine format, reducing printing costs and making it easier for sales teams to carry when visiting clients.
THE CHALLENGE
The new magazine format won a GDUSA award.
“Krystal’s expertise and professionalism
has helped me to grow my business in
more challenging accounts. While
working on assets and strategy she is
consistently spot on with suggestions as
well as solutions Krystal shows leadership
skills in marketing development I look
for while interviewing and building
my direct sales team.”
Bill T | Northeast Regional Leader at Nourison
CLIENT EXPERIENCE
TOGETHER, WE CREATED
