Opulence

BRAND IDENTITY | SERVICE- BASED | B2C | HEALTHCARE | + BRAND STRATEGY

The Opulence Collection by Spring Hills is an

independent, assisted living and memory care

community that blend personalized hospitality

with individualized healthcare in an elegant,

luxurious atmosphere, with resort-style

amenities, and exceptional customer service.

The challenge was to develop a name and create a luxury hospitality brand as a separate collection of communities from Spring Hills. Work included brand creation and strategy, along with designing the website, social media, marketing assets, and signage.

THE CHALLENGE