The Unusual
Suspects
BRAND SUPPORT | SERVICE-BASED | B2B + B2C | NON-PROFIT
The Unusual Suspects Theatre Company
embraces theatre as a vehicle for social
empowerment founded by the visionary artist
and philanthropist Laura Leigh Hughes.
Providing free access to dozens of
year-long youth theatre residencies focused on
the creation and performance of original plays
as well as exposure to professional theatre
performances, The Unusual Suspects has
evolved from a local program serving roughly
50 participants into a robust program that
served over 3,500 youth in over 20 communities
of Los Angeles in 2023 alone.
The Unusual Suspects needed help with their first fully digital annual fundraising create-a-thon campaign due to the pandemic. The money raised during the campaign helps to fund the continued virtual theater-arts programming from page to stage. We collaborated to produce digital and print invitations, a comprehensive magazine (both printed and digitally enhanced) to entice and educate sponsors, and a digital presentation deck to guide them through the create-a-thon process.
THE CHALLENGE
This campaign was a success, raising over $252K and winning a GDUSA award.
“Krystal was an absolute dream to work with
from beginning to end and all the way
through.Our organization was in a bind, due
to the Covid-19 pandemic forcing the
closure of our live event, and in
transitioning to a virtual fundraiser, Krystal
provided us an entire suite of eye-catching,
beautifully designed marketing collateral to
promote our campaign, which is
currently very near its fundraising goal.
Krystal's willingness to think outside the
box paired with her extremely razor-focused
attention to detail, hyper-organized and
deadline-oriented work and stunning
graphic design expertise enabled the
success of our campaign and allowed
our organization to thrive.”
Heidi J. | Executive Director at The Unusual Suspects
CLIENT EXPERIENCE
TOGETHER, WE CREATED
